CRM software is a system that enables you to nurture relationships with customers and prospects to drive sales or sustain long-term profitability. CRM opens up amazing opportunities for small businesses and large enterprises alike to thrive. Using a platform with the best CRM features is an essential part of that strategy, so we compiled a CRM functionality list to help you get started. CRM helps sales people to optimize their daily schedules and prioritize tasks to make sure customers are not ignored and the key prospects are contacted on time. In fact, CRM allows salespeople to spend more time with customers, which leads to more deals closed and a stronger customer base.
CRM systems compile customer data across different channels, or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. Selecting a CRM with important features can propel a business to higher degrees of success, both in terms of sales growth and customer satisfaction. Customer Relationship Management is a strategy which is customized by an organization to manage and administrate its customers and vendors in an efficient way .
Get familiar with the features of a CRM in order to choose from them and know what specific CRM capabilities your team needs (Contact Management, Sales Team and Customer Opportunity Management, Lead Management, Reports and Dashboards, Sales Analytics, Mobile CRM, Campaign management, Email Client Integration, Workflow and Approvals, CRM Data/File Storage, Files Sync and Share, Marketing automation Integration, Web Analytics, Cloud-Based or On-Premise, Social Media Management, Case Management/Customer Satisfaction)